Japanese Men’s Skincare Brand “BULK HOMME,” Winner of Various International Awards, Hits U.S. Market on Feb. 15, 2021

TOKYO, Feb. 15, 2021

Men’s skincare brand “BULK HOMME,” run by BULK HOMME Co., Ltd., was launched in the U.S. market on February 15, 2021. BULK HOMME, as a leading men’s high-quality skincare brand, uses only selected minimal materials that are friendly to both the environment and users’ skin.

BULK HOMME’s basic policy is symbolized by pouch containers for facial cleansers, beauty lotion and milky lotion. Their unique transparent packaging allows users to clearly see the contents and even feel the texture of the products. These containers embody BULK HOMME’s determination to achieve safety and stability.

In 2019, BULK HOMME appointed Kylian Mbappe, a renowned succor player with the French national team, as its global ambassador, and began a drive to expand its business to the global market. Since then, BULK HOMME has been making efforts to contribute to society in cooperation with “INSPIRED by KM Project,” which Mbappe organized to expand children’s potential and broaden their knowledge.

As its business development initiative in the U.S. market, BULK HOMME is stepping up its online and offline promotional activities with the aim of increasing its brand name recognition. As part of its short-term offline promotional activities, the company will conduct at-store campaigns, such as sampling and touch-and-try events, with the aim of raising the public awareness of the need for men’s skincare while increasing its brand recognition.