BULK HOMME

"BASIC" men’s skincare.

Exceptional skincare products are based on sound scientific research. The evidence shapes standards. The benchmarks are everchanging, constantly subject to refinement. At BULK HOMME, we employ a meticulous and specialized R&D process for every new product. This process is fundamental to our BASIC product philosophy — a new, heightened concept of real men’s skincare. All to deliver on the constant promise of our BASIC skincare line.

The origins of "BULK HOMME"

BULK refers to the cosmetic product itself, the pure skin-enhancing richness that goes inside our bottles and containers. HOMME is the French word for man. These words symbolize our philosophy of substance over style, keeping with our promise of delivering BASIC skincare to our users around the world.

"THE" Products

The BASIC philosophy defines our skincare line. We use the best, scientifically-proven ingredients, so your skin gets only what it needs to thrive. From the moment it touches your skin to the effects you’ll feel long afterward, you will know the difference. Our products are unlike any other, and are aptly-named THE Products.

BASIC, but
EXCITING

Everyday essentials that captivate the senses.
Our skincare solutions are effective, stylishly presented, and are a pleasure to experience. Our core principle, BASIC yet EXCITING, is the paradox — and the adventure — that awaits you.

ZEN Design

The cosmetics industry has its “normal” practices and product aesthetics. But we go deeper. With our designs, we reach through the expected, pass through the limits.
At BULK HOMME, we explore the pure essentials of style and sophistication. We then pour our learnings into our product design. It’s how men’s skincare should be expressed.

Wow Factor

An aroma that inspires. A touch that excites, while bringing you a sense of calm and purpose.
Words can’t describe how invigorating a world-class skincare experience can be. The BULK HOMME regimen will show you what it’s like.

Sense & Evidence

Our products deliver new sensations as you use them, and keep nourishing your skin after you put them away. The long-term skin benefits you get from daily use are the very essence of our skincare lineup.

VISION

Inspiring your lifestyle so you can make a difference in this world. Bestowing strength to your mind and body, so you can face challenges with confidence. This is the essence of BULK HOMME.
BULK HOMME products undergo rigorous testing and are renowned for their exceptional quality. We engineer our skincare lineup to motivate you, each and every day. We strive to be the brand that makes your natural, inborn passion soar from the inside out.

COMPANY

Company name : BULK HOMME Co., Ltd.
Founder and CEO : Takuya Noguchi
Board Directors : Naoto Taniguchi, Chief Financial Officer

Masataka Sei, Chief Global Officer
Business Activities : Development and sales of cosmetic products

OUR HISTORY

April 2013

• Men’s skincare brand BULK HOMME debuts
• THE FACE WASH, THE TONER, THE LOTION launches

 

December 2013

• THE SUNSCREEN launches

 

July 2015

• THE STARTER KIT launches

 

December 2015

• THE BODY WASH launches

 

October 2016

• THE FACE MASK launches

 

November 2016

• Exhibition at Cosmoprof Asia 2016 (Hong Kong – the leading beauty tradeshow in Asia)

 

December 2016

• THE BODY TREATMENT, THE BUBBLE NET launches

 

May 2017

• Sales commence in Taiwan

 

October 2017

• Sales commence in China

 

November 2017

• THE HAND JELLY launches

 

March 2018

• Sales commence in The Republic of Korea

 

May 2018

• THE FACE SHEET launches

 

July 2018

• Exhibition at Cosmoprof North America 2018 (Las Vegas, USA – the leading beauty tradeshow in North America)

 

December 2018

• THE SHAMPOO, THE TREATMENT, THE SCALP SERUM launches

 

February 2019

• THE LIP BALM launches

 

March 2019

• Exhibition at Cosmoprof Worldwide Bologna 2019 (Bologna, Italy – the leading international beauty tradeshow)
• THE SHAMPOO receives the grand prix “Cosmoprof Award 2019” in the hair product category

 

June 2019

• Signs French national football player Kylian Mbappé as global brand ambassador

 

November 2019

• THE TRAVEL SET FOR FACECARE launches

 

May 2020

• Sales commence in France and England