"BASIC" men’s skincare.
Exceptional skincare products are based on sound scientific research. The evidence shapes standards. The benchmarks are everchanging, constantly subject to refinement. At BULK HOMME, we employ a meticulous and specialized R&D process for every new product. This process is fundamental to our BASIC product philosophy — a new, heightened concept of real men’s skincare. All to deliver on the constant promise of our BASIC skincare line.
The origins of "BULK HOMME"
BULK refers to the cosmetic product itself, the pure skin-enhancing richness that goes inside our bottles and containers. HOMME is the French word for man. These words symbolize our philosophy of substance over style, keeping with our promise of delivering BASIC skincare to our users around the world.
The BASIC philosophy defines our skincare line. We use the best, scientifically-proven ingredients, so your skin gets only what it needs to thrive. From the moment it touches your skin to the effects you’ll feel long afterward, you will know the difference. Our products are unlike any other, and are aptly-named THE Products.
Everyday essentials that captivate the senses.
Our skincare solutions are effective, stylishly presented, and are a pleasure to experience. Our core principle, BASIC yet EXCITING, is the paradox — and the adventure — that awaits you.
The cosmetics industry has its “normal” practices and product aesthetics. But we go deeper. With our designs, we reach through the expected, pass through the limits.
At BULK HOMME, we explore the pure essentials of style and sophistication. We then pour our learnings into our product design. It’s how men’s skincare should be expressed.
An aroma that inspires. A touch that excites, while bringing you a sense of calm and purpose.
Words can’t describe how invigorating a world-class skincare experience can be. The BULK HOMME regimen will show you what it’s like.
Sense & Evidence
Our products deliver new sensations as you use them, and keep nourishing your skin after you put them away. The long-term skin benefits you get from daily use are the very essence of our skincare lineup.
Inspiring your lifestyle so you can make a difference in this world. Bestowing strength to your mind and body, so you can face challenges with confidence. This is the essence of BULK HOMME.
BULK HOMME products undergo rigorous testing and are renowned for their exceptional quality. We engineer our skincare lineup to motivate you, each and every day. We strive to be the brand that makes your natural, inborn passion soar from the inside out.
• Men’s skincare brand BULK HOMME debuts
• THE FACE WASH, THE TONER, THE LOTION launches
• THE SUNSCREEN launches
• THE STARTER KIT launches
• THE BODY WASH launches
• THE FACE MASK launches
• Exhibition at Cosmoprof Asia 2016 (Hong Kong – the leading beauty tradeshow in Asia)
• THE BODY TREATMENT, THE BUBBLE NET launches
• Sales commence in Taiwan
• Sales commence in China
• THE HAND JELLY launches
• Sales commence in The Republic of Korea
• THE FACE SHEET launches
• Exhibition at Cosmoprof North America 2018 (Las Vegas, USA – the leading beauty tradeshow in North America)
• THE SHAMPOO, THE TREATMENT, THE SCALP SERUM launches
• THE LIP BALM launches
• Exhibition at Cosmoprof Worldwide Bologna 2019 (Bologna, Italy – the leading international beauty tradeshow)
• THE SHAMPOO receives the grand prix “Cosmoprof Award 2019” in the hair product category
• Signs French national football player Kylian Mbappé as global brand ambassador
• THE TRAVEL SET FOR FACECARE launches
• Sales commence in France and England